TMZList.com is an online review, and consumer product / services portal.
We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online customer reviews for your business. (Did you know that in a recent Research survey, 1/3 of respondents said review sites played an important role in their purchasing decision-making process?)
But if you’re new to customer reviews or not sure where to find them, let’s brush up on some basics and highlight why they’re relevant for your business.
In a bit of a time crunch? Use the jump links below to navigate to the exact content you’re looking for.
Customer reviews are a learning opportunity for your business.
Negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey.
For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers’ goals, which results in fewer negative reviews and increased customer retention.
2. Customer reviews are marketing and sales tools for your business.
The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM. In fact, 91% of consumers read at least one review before purchasing a product. So, don’t just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.
With that in mind, it’s not safe to assume we all know where to track down those positive customer reviews. I mean, we might all be able to rattle off one or two sites (“Yelp! And I think you can get them to show up in Google Maps, too?”), but we don’t exactly have a laundry list of options at our disposal
Check out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog post won’t get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.
Best Customer and Product Review Sites
- Amazon Customer Reviews
- Angie’s List
- Choice
- Trustpilot
- TestFreaks
- Which?
- ConsumerReports
- Consumer Affairs
- TripAdvisor
- Yelp
- Citysearch
- Google My Business
- Yahoo! Local Listings
- Influenster
- HubSpot’s App Marketplace
- FinancesOnline
- Compare Camp
- G2 Crowd
- TrustRadius
- GoodFirms
- Salesforce AppExchange
- Better Business Bureau
- Glassdoor
- Manta
- Capterra
- HundredX
- Facebook Ratings and Reviews
- Foursquare
- Superpages
- Top Ten Reviews
- Your Own Website
Customer Review Sites for B2C Companies
1. Amazon Customer Reviews
Amazon was one of the first online stores to allow consumers to post reviews of products in 1995, and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and do buy a product elsewhere, if it’s sold on Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then many people will look up its Amazon review before they decide to buy.